10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Ambev Reports 2010 Fourth Quarter Results Under IFRS
OPERATING AND FINANCIAL HIGHLIGHTS
Top line performance: Net sales grew 12.0% driven by volume growth as well as price increases across our regions, with Net Revenue/hl growing 9.0% in the period. Organic volume growth of 2.7% in the period was driven by a 3.6% volume growth in Brazil, 0.5% volume growth in HILA-Ex and 2.6% volume growth in Latin America South, which was partly offset by volume contraction of -5.3% in Canada.
Cost of Goods Sold (COGS) and Selling, General & Administrative (SG&A) expenses: COGS/hl increased by 5.3% mainly due to sugar hedges as well as packaging costs, which were partly offset in the quarter by gains in aluminum and barley hedges and productivity initiatives. SG&A (excl. depreciation & amortization) was in line with last year as a result of volume growth, inflation, higher logistic costs offset by lower bonus accrual and phasing of marketing and sales expenses.
EBITDA, Operating Cash generation and Profit: Our Normalized EBITDA reached R$3,822.0 million in Q4 2010, an organic growth of +19.5%, while margin expanded 310 bps in the period to 51.3%, while for the full year our Normalized EBITDA was R$11,707.0 million with a 13.5% organic growth and a 10bps margin expansion. Cash generated from operations in Q4 was R$4,013.7 million bringing full year to R$11,556.4 million, an increase of 9.9% as compared to same 2009 period. Our full year Normalized Profit was R$7,712.2 million (+33.2%), while our Normalized Earnings per share (EPS) grew 32.3%.
Payout and Financial discipline: We paid approximately R$4 billion in dividends and Interest on Own Capital in the quarter, totaling R$5 billion in the year. On February 28th we announced an additional R$1.8 billion dividend payment to be implemented as of March 22nd.
Financial Highlights – AmBev Consolidated
CSD and NANC
Normalized EBITDA margin
Profit - AmBev holders
Normalized Profit - AmBev holders
No. of share outstanding (millions)
Note: Earnings per share calculation is based on outstanding shares (total existing shares excluding shares held in treasury).
3 Mar. 2011