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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Pilsner Urquell to be exported to Poland directly from Pilsen

Beginning April 2011, Pilsner Urquell will be exported to Poland directly from Pilsen. Since 2002, licensed production of Pilsner Urquell has been carried out in the Polish town of Tychy in response to a capacity shortage in the Pilsen brewery, as well as customs barriers on beer exports to one of the our biggest export markets, Poland.
Production at Tychy was intended solely for the Polish market, where the beer was distributed. With the Czech Republic and Poland's accession to the EU, the customs barriers were eliminated. Also, due to further investments to expand the production capacity in Pilsen during past years, the reasons for this licensed production no longer exist. Pilsner Urquell for Poland will now be brewed in Pilsen, as it is for the Czech market and more than 50 other export countries.
„We have made this decision with the aim to strengthen the position of Pilsner Urquell in the Polish market and to further enhance its appeal in the top premium segment. We are looking forward to many future years of success in the Polish market,“ said Doug Brodman, CEO of Plze?sk? Prazdoj.
Poland is the third major market for Pilsner Urquell beer in the long term.

Details on the Polish beer market:
Poland is the fourth major beer market in Europe, with an annual consumption of 30 to 35 million hectolitres.* After a decline in sales in the past years as a consequence of excise tax increases, the beer market in Poland partly stabilised in 2010, and its decline is now estimated at 1 to 2 percent. Nevertheless, the recent period has reflected difficult economic conditions and other adverse events, such as heavy flooding and the tragic death of the president of Poland.

8 Mar. 2011



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