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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


APB Appoints New General Manager for Thai Asia Pacific Brewery Co. Ltd

Asia Pacific Breweries Ltd (APB) is pleased to announce that Mr Peter Ong will assume the position of General Manager, Thai Asia Pacific Brewery Co. Ltd (TAPB) from 15 February 2011. With his appointment, Mr Ong will lead and oversee the business and brewery operations in Thailand.
Mr Ong was formerly Managing Director of Myanmar Brewery Ltd, a position he has held since 2006. Prior to his posting in Myanmar, he was General Manager of Cambodia Brewery Ltd in 1998 before being appointed as General Manager of Vietnam Brewery Ltd in 2002. For both stints, he was responsible for the development and profitability of the businesses in Cambodia and Vietnam. Through the various sales and commercial management roles that he has undertaken since 1992, Mr Ong had been instrumental in the growth and sales of APB’s beer brands.
Mr Ong succeeds Mr Panya Pongtanya who will retire from TAPB on 1 March 2011.

9 Mar. 2011



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