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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK alcohol consumption stabilises but beer woes remain

The decline in UK alcohol consumption came to a halt last year although beer sales continued to fall, according to government data.
Alcohol tax returns indicate that total consumption of alcohol in the UK rose 0.6 per cent in 2010 following a decline of some 12 per cent since 2004. The stabalisation of the market comes also in the context of a particularly sharp decline in 2009, when consumption dropped 6.1 per cent.
Spirits fared the best last year with sales rising 4 per cent while beer continued to struggle – with consumption per head down 1.9 per cent.
The British Beer & Pub Association (BBPA) said the figures reinforce the case for a freeze in beer duty to discourage the shift towards higher strength drinks.
Brigid Simmonds, BBPA chief executive, said scrapping plans for further increases in beer duty in the Budget (23 March) would nudge consumers towards lower strength drinks and give a boost to the brewing and pub industry.

10 Mar. 2011



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