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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China’s Planting Area for Beer Barley Seen Increasing in 2011

Planting areas of barley in China for beer production will rise this year, due to the barley price hike in 2010 and farmers' optimistic outlook for the beer barley market, predicted an industry expert.
Bai Puyi, secretary general of the China Alcoholic Drinks Industry Association, said that the output of the barley for beer production was about 1.21 million metric tonnes in 2010, of which, Gansu, Inner Mongolia, Jiangsu, and Xinjiang respectively contributed 350,000 metric tonnes, 300,000 tonnes, 300,000 tonnes and 180,000 tonnes.
Bai predicted that beer barley output would reach 1.5 million tonnes this year, regardless of natural disasters.
According to Bai, Gansu and Xinjiang this year will maintain their planting areas close to 2010 levels, while the planting area in Inner Mongolia and Jiangsu will increase slightly.

13 Mar. 2011



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