Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
US. Brewers Association Seats 2011 Board of Directors
Following the member election, held last fall, the following new board members were elected: Stephen Hindy of Brooklyn Brewery, John Mallett of Bell's Brewery, Inc., Eric Wallace of Left Hand Brewing Company and Steve Bradt of Freestate Brewing Company.
The BA board officers remain the same with Sam Calagione of Dogfish Head Craft Brewery returning as Vice Chair, Mark Edelson of Iron Hill Brewery & Restaurant returning as Secretary/Treasurer and Nick Matt of F.X. Matt Brewing Co. returning as Chair. Matt was elected by the board to serve an at-large term. Additionally Kim Jordan of New Belgium Brewing Company will serve on the Executive Commitee as a Past Board Chair.
“I am pleased to return as board chair to work with leaders from across the craft brewing industry, along with the staff of the Brewers Association,” said Nick Matt. “It is an honor to play a leadership role in helping the BA represent the interests of small brewers and the community of brewing enthusiasts.”
The Board provides strategic direction for the Brewers Association. With 37 full-time employees and additional independent contract staff, the Brewers Association serves 1,634 Brewery Members, 223 Wholesalers, 348 Allied Trade Members and 25,000+ American Homebrewers Association Members.
Following is a complete, alphabetical list of the Brewers Association board of directors and committee chairs.
Freestate Brewing Company
Sam Calagione –Vice Chair
Dogfish Head Craft Brewery
Elysian Brewing Company
Mark Edelson –Secretary/Treasurer
Iron Hill Brewery & Restaurant
Chris P. Frey – AHA Representative
Chris Graham –AHA Representative
Beer, Beer & More Beer
Sierra Nevada Brewing Co.
CEO & Founder
New Belgium Brewing Company
Beer Production Manager
Bell's Brewery, Inc.
Nick Matt – Chair
Matt Brewing Company
Moon River Brewing Company
Allagash Brewing Company
Left Hand Brewing Company
•AHA Governing: Chris P. Frey
•Communications: Dick Cantwell
•Events: Steve Bradt
•Executive: Nick Matt
•Finance: Mark Edelson
•Governance: Gary Fish
•Government Affairs: Sam Calagione
•Market Development Committee: Rob Tod
•Pipeline Committee: Dick Cantwell
•Public Relations & Marketing: Kim Jordan
?(sub) Export Development Program: Brett Joyce
•Technical: Ken Grossman
13 Mar. 2011