10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Philippine conglomerate San Miguel 2010 recurring net income doubles-source
* Recurring net income at around 17 bln pesos in 2010
* San Miguel Brewery's net income rises 16 pct on yr (Adds background)
By Rosemarie Francisco
MANILA, March 14 (Reuters) - Philippine conglomerate San Miguel Corp's (SMC.PS: Quote) recurring net profit doubled in 2010, a company source said, with its traditional brewery business delivering strong results even as the group diversifies into heavy industry.
San Miguel, the dominant player in the local food and beverage business for decades, has rapidly diversified over the past three years into power, mining, infrastructure, oil refining and telecommunications to fuel faster profit growth.
It is now the largest power producer on the main Philippine island of Luzon, accounting for over a quarter of installed capacity. The company has plans to put up additional power capacity of 3,000 megawatts in five years. [ID:nSGE71E02Q]
The group had net profit of around 20 billion pesos ($460 million) in 2010, sharply lower from 57.8 billion pesos in 2009 when huge asset sales boosted earnings, the source said on Monday.
Excluding one-off items, net profit at the Philippines' most-valuable listed firm doubled to about 17 billion pesos last year, said the source, who had knowledge of the figures.
Analysts had forecast net profit of 16.5 billion pesos at San Miguel in 2010, before rising to 23.7 billion pesos this year, according to consensus estimates of Thomson Reuters I/B/E/S.
San Miguel will release official 2010 numbers at around 0700 GMT on Monday.
Based on previously reported profit of 12.7 billion pesos for the first nine months of 2010, San Miguel posted net income of 7.3 billion pesos in the December quarter, well above a year-ago net profit of 800 million pesos, based on Reuters calculations. Net income at San Miguel Brewery (SMB.PS: Quote), the group's traditional flagship unit, climbed 16 percent in 2010, the source said. Net profit at the brewery unit, the second most valuable company on the Philippine Stock Exchange, was 10 billion pesos in 2009.
On Monday, San Miguel Brewery declared a cash dividend of 14 centavos per share.
San Miguel ended down 2 percent at 160.3 pesos and its beer unit ended unchanged at 31 pesos on Monday, as the broader market index .PSI edged down 0.14 percent. San Miguel hit a record peak of 189.50 pesos in early January. ($1=43.7 pesos) (Reporting by Rosemarie Francisco; Editing by John Mair)
14 Mar. 2011