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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Australia/UK: GrainCorp announces new head of malt

GrainCorp today announced the appointment of Mr Steve Haydon as the new President and CEO of GrainCorp Malt, following the resignation of Mr Ian Wilton. GrainCorp Managing Director Alison Watkins said, “Ian Wilton has decided to resign, as he wishes to seek new opportunities to further his senior executive career. During his time with GrainCorp Ian made a significant contribution. He was the Chief Financial Officer and Acting CEO, before leading the successful integration of United Malt Holdings as President and CEO of GrainCorp Malt. Ian has agreed to assist us with the handover to Steve Haydon, and will leave us in late April with our best wishes.”
Mr Steve Haydon, currently the President of GrainCorp’s United Kingdom malting business, Bairds Malt, has been appointed as the new President and CEO of GrainCorp Malt, and a member of the GrainCorp Executive Team, effective immediately.
“Steve has over 20 years of malt industry experience, strong relationships with customers, and has held senior management roles in GrainCorp’s US and Canadian subsidiaries, Great Western Malting and Canada Malting Company. “GrainCorp is fortunate to have such a qualified and experienced internal successor. Steve will continue to be based in the United Kingdom, and will work closely with me to ensure that GrainCorp Malt continues its important contribution to the overall performance of GrainCorp,” Ms Watkins said.

16 Mar. 2011



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