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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


Budweiser Budvar is launching its non-alcoholic beer in cans on the market today

Budweiser Budvar is extending its offer of Budweiser Budvar Non-Alcoholic Beer by introducing a packaging interesting for consumers – 0.5 litre cans. It has resulted primarily from the increasing demand for this non-alcoholic beer, which rose by 7% last year, having increased double during the last five years. So far Budweiser Budvar has been supplying its non-alcoholic beer in 0.33 and 0.5 litre bottles and newly since spring 2008 also in 20 litre KEG barrels.
?esk? Bud?jovice, 1st March 2011 – Budweiser Budvar has been producing non-alcoholic beer of the Budweiser Budvar brand since 1992, however it has been so far supplying it on the market only in 0.33 and 0.5 litre bottles as well as in 20 litre KEG barrels. Today, the sale of this beer in a new kind of packaging was launched - 0.5 litre cans. The newcomer will be available in the shops of the majority nationwide commercial chains, independent retails and petrol stations. The recommended price of the can is CZK 15.90.
“Launching the non-alcoholic beer in cans we are responding to the growing demand of the consumers. During the last five years, the sales of our non-alcoholic beer increased more than double, further rising by 7% last year. We anticipate an extra ascend of the sales with the belief that our new practical packaging will be well received,“ says Budweiser Budvar’s domestic sales department manager Martin Horej?.
Non-alcoholic beer is primarily designed for drivers as well as for those who cannot use alcohol for various reasons. Nonetheless, it is also a suitable beverage for everyone who watches his/her body weight as it has a low content of energy. Budweiser Budvar Non-Alcoholic Beer has a calorific content of only 53 kJ/100 ml, while the calorific content of regular lager ranges around 175 - 180 kJ/100 ml. Furthermore, compared with sweetened soft drinks non-alcoholic beer clearly ends up better. The calorific content of soft drinks ranges as follows: cola-like drinks usually between 104 – 187 kJ/100 ml, fruit flavour lemonades between 126 - 212 kJ/100 ml, flavoured mineral water between 65 – 104 kJ/100 ml, fruit ice tea around 120 kJ/100 ml and juice even as much as 233 kJ/100 ml.
The production of tasteful non-alcoholic beer is relatively difficult and cannot be done without strict adherence to technological discipline and long-term experience. The quality and flavour of Budweiser Budvar Non-Alcoholic Beer is also guaranteed by the fact that Budweiser Budvar’s former long-standing maltster Josef Tolar was a member of the team which in 1975 created the first non-alcoholic beer in the then Czechoslovakia. Budweiser Budvar Non-Alcoholic Beer is brewed using top-quality natural ingredients. Its flavour and aroma is topped up by ?atec hops.

16 Mar. 2011



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