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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Carlsberg finds buyer for chunk of historic brewery

After two-year hunt for investors, Carlsberg sells part of historic brewery to deep-pocketed developer
Carlsberg and the Realdania foundation have struck a deal on the historic Carlsberg brewery in Copenhagen, reports financial daily B?rsen.
The last pilsner was brewed and bottled in the brewery’s taproom in late 2008 when Carlsberg moved production to Fredericia. But plans to redevelop the brewery into artsy, mixed-purpose neighbourhood were put on hold for several years by the financial crisis and plummeting property values.
It now appears that the project is back on track as Carlsberg has secured the first big investor:Realdania – the capital-rich investment group behind dozens of architectural and preservation projects, such as Copenhagen’s Fortifications and Denmark’s Aquarium -- has purchased 25 percent of the Carlsberg grounds for an undisclosed sum.
A precondition of the deal is that other buyers must be found for an additional 50 percent.
Some real estate experts are betting that the commitment from Realdania will sweeten prospects for other investors – but they will still need deep pockets, like Realdania’s.
The Carlsberg development project ”requires a broad breast, since the project is capital intensive. We’re talking about a long-range, equity-driven project,” said Peter Winther, CEO of investment property consultancy Sadolin & Alb?k.
The 160-year-old brewery spans more than 330,000 square metres or 33 hectars of land, with historic buildings, parks and an abundance of atmosphere in a prime area of Copenhagen.
The Carlsberg brewery development project will incorporate housing and commercial spaces, as well as cultural attractions. The plan allows for the building of new residences, but the brewery’s historic buildings and unique identity must be preserved.
On January 1, 2011, the brewery grounds even got their own postcode – 1799 – the last available number in Copenhagen’s up-and-coming Vesterbro district.

16 Mar. 2011



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