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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


Heineken updates on developments post Cuauht?moc Moctezuma acquisition

Heineken, a global brewing company based in Netherlands, said that there have been certain developments in Mexico post acquisition of Cuauht?moc Moctezuma (CM). The new developments include the brewing of Heineken's brand in one of CM's breweries located in Orizaba, Veracruz in Mexico, and launch of new bottle and can designs for its beers.
The Heineken brand is now available in Mexico with the new embossed long-neck bottles and cans featuring tactile inks.
The brewing company said that the new packaging designs will be showcased in a print campaign in up-market magazines and in outdoor advertising on premium locations.
Heineken Americas regional president John Nicolson said the premium segment is currently a relatively small and underdeveloped part of the Mexican beer market, but it is growing fast as popularity for premium brands among consumers continues to increase.
"The company's decision to implement new stage for the Heineken brand in Mexico is an exciting development for its business which, together with its distribution network and portfolio of other international and local brands, creates a strong platform for future growth in the region," Nicolson said.
Heineken operates 140 breweries in more than 70 countries and sold 205 million hectolitres of beer on a 2010 pro-forma basis.
The brewer's portfolio features more than 200 international premium, regional, local and specialty beers and cider including Amstel, Birra Moretti, Cruzcampo, Dos Equis, Foster's, Kingfisher, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec.

16 Mar. 2011



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