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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Russia. Baltika Breweries expresses its condolences to all those affected by the tragic events in Japan, and is changing its plans to promote the Baltika № 7 Export brand

Baltika extends its sincere condolences to the people of Japan, who suffered large scale loss of life and widespread destruction of property, due to recent natural disasters. We are deeply shocked by these disastrous events, which have claimed so many human lives and caused severe economic loss.
The company has decided to donate EUR 100,000 to help support the victims, with the funds being transferred through the Red Cross.
01 April 2011 would have marked the beginning of a nation-wide promotion campaign entitled ‘Baltika № 7 — now if Japan. Win a trip to Tokyo’. The campaign was planned in autumn 2010. Production of beer in promotional packaging began in February, and the products went on sale prior to the tragic events in Japan.
The terms and conditions of the promotion, and all information materials, are already being altered, and the top prize — the trip to Tokyo — is to be changed. The promotion will still take place between 01 April and 31 May, and updated conditions and information about the top prize will be available on the website www.baltika7.ru from April 01.

18 Mar. 2011



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