10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Budweiser Budvar has invested CZK 140 million into the modernization of its bottling room
?esk? Bud?jovice, 15th March 2011 – Another stage of the modernization of Budweiser Budvar’s bottling room has been finalised. A brand new part of the bottling line worth CZK 140 million was put into operation following a two-week assembly and a 14-day testing. The technological unit contains a cartonnage appliance, an appliance for group packing of bottles, a palleting robot for finished products, a wrapping appliance and automatic system for transporting palleted goods to the warehouse. The appliances were supplied by KHS, SSI Sch?fer and Mead WV companies.
“The new technology is going to increase the output of the bottling line, save packaging material worth approximately CZK 500,000 p.a. and lower the need for a labour force, since there is virtually no attendance needed. Primarily, it will give the opportunity to supply several completely new formats of bottle packaging, thus increasing the brewery’s competitive ability," says Budweiser Budvar’s technical and energy department manager Dalibor ??p. Due to the new machinery, customers will soon see new attractive formats of group bottle packaging not supplied by Budweiser Budvar on the Czech market before, such as particularly design-wise interesting and practical packaging of the basket type for six 0.33 lor 0.5 litre bottles or gift packaging of the cluster type for six 0.5 litre bottles (see the photos in the appendix). So far the old technology has only enabled the cluster type packaging for 0.33 litre bottles. “From the brewery’s point of view, the output increase and extending the possibilities of beer packaging are both important. We, nonetheless, anticipate that the newly installed machinery and the robot in particular can further increase the interest of tourists in the Budweiser Budvar tours. The brewery’s visitors will now be able to observe the work of the appliances from a very close distance,” adds Budweiser Budvar’s PR manager Petr Samec. Budweiser Budvar ranks amongst the very important tourist destinations in the South of Bohemia. 40,000 tourists a year visit the brewery, which is an amount comparable with the visiting rate of T?ebo? or Zv?kov castles.
As Budweiser Budvar’s bottle filling lines cannot be taken out of service for a longer period than 14 days, a gradual change has been taking place in stages since 2005. As a part of this process, the previous years saw the bottle washers changed (2005), pasteurizers modernized (2006), new labelling machinery purchased (2007) as well as the bottle filling appliances (2008) and the crate palletising machinery (2009). Last year, a robot arm was put in for palleted finished beer cartons. The ultimate aim of the modernization lies in increasing the capacity of the bottle filling room, which has been becoming the most compressed place of the production process owing to the ever-growing demand for beer and the extension of the packaging portfolio in the long-term.
27 Mar. 2011