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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

NETHERLANDS: Heineken increases maximum value of share repurchasing programme

Heineken N.V. on Monday announced that in connection with the acquisition of FEMSA Cerveza that was completed on 30 April 2010, it has increased the maximum value of the third phase of its existing share buyback programme from €150 million to €300 million. This third phase of the programme, covering the period 18 November 2010 up to and including 16 June 2011, was announced on 17 November 2010.
These shares are intended to be delivered to F?mento Econ?mico Mexicano, S.A.B. de C.V. (“FEMSA”) or a FEMSA group company under the terms of the Allotted Share Delivery Instrument (the “ASDI”) concluded between Heineken N.V. and FEMSA. The ASDI sets forth the terms under which Heineken N.V. will deliver approximately 29 million allotted Heineken N.V. shares to FEMSA. The third phase of the share repurchase programme is being executed in line with the authorisation given by the General Meeting of Shareholders

27 Mar. 2011

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