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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

South Korea Orders Recall of German Draft Beer

South Korea's food safety authorities said Friday that they ordered the recall for two brands of German draft beer contaminated with sodium hydroxide.

The order by the Korea Food and Drug Administration (KFDA) covers 1,628 casks of Schwarzbier and Hefe Weizen beer made after Dec. 9, which European health authorities said could pose health risks.
The 48,840 liters of alcoholic beverages sold on the local market were made by Privat-Brauerei Schmucker GmbH & Co. and imported by Schmucker Korea, the KFDA said.
Sodium hydroxide, or caustic soda, is commonly used to make pulp, textiles, detergents and as a chemical peeling agent for fruits and vegetables. If ingested, it can cause stomach aches, diarrhea and in very serious cases comas.
"All wholesale and retail distributors along with restaurants and pubs that handle the beer have been told to collect the product and send it back to the supplier," the KFDA said.
European inspectors suspect that the chemical got into the beer by mistake since it was used by workers to clean pikes that transport the beverage during the production process, it said.

27 Mar. 2011



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