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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Court: Anheuser-Busch InBev can continue Bud fight

The European Union's highest court has referred back to a lower court Anheuser-Busch InBev's fight over the "Bud" trademark with Czech brewer Budejovicky Budvar.
The EU General Court made mistakes when it decided to ban A-B InBev from using the "Bud" trademark in the European Union, the European Court of Justice ruled Tuesday, according to Reuters and The Wall Street Journal.
"The General Court's judgment contains three errors of law," the European Court of Justice said in a statement. "Since the state of the proceedings does not permit final judgment to be given by the Court of Justice, the latter refers the case back to the General Court to give judgment afresh."
St. Louis-based Anheuser-Busch, now part of A-B InBev, the world’s largest brewer, applied for an EU trademark for the name Budweiser in 1996.
But Czech brewer Budejovicky Budvar, which makes Budweiser Budvar, challenged the trademark, claiming it owns the rights because its beer comes from the Czech city of Ceske Budejovice, called Budweis in German

29 Mar. 2011



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