10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
NYC Company Expected to Tap into Iron City Brewing
Iron City President Tim Hickman said he is legally prohibited from commenting on details of the pending sale, but that he hopes to make more information available.
"There's going to be a press release (today)," Hickman said when reached by phone. "I'm under a pretty tight disclosure schedule right now."
In July 2009, Iron City shut down production at its 10-acre Liberty Avenue facility in Lawrenceville after 148 years and transferred operations to a brewery in Latrobe that once produced Rolling Rock beer. Rolling Rock was sold in 2006 to Anheuser-Busch, which moved operations to New Jersey.
Iron City's move cost about 50 Pittsburgh workers their jobs and eliminated the last of the brewers from Pittsburgh, which was home to more than two dozen breweries at the turn of the 20th century.
Iron City brews several brands, including IC Light, Augustiner Lager, Great American, Great American Light, Stoney's of Jones Brewing Co. in Smithton and McSorley's and Southhamptom Ale of Pabst Brewing Co. of Woodbright, Ill.
Pennsylvania Liquor Control Board records show ICB Acquisition, a limited-liability corporation based in Dauphin County, applied for a license as a malt beverage manufacturer.
ICB stands for Iron City Brewing.
The only name on the application is Scott M. Porter, a partner at Uni-World Capital L.P., the New York City private equity firm.
Porter declined to comment on the pending sale. He e-mailed a statement that said Uni-World "does not comment on rumor or speculation" and referred questions to public relations firm Ketchum. A spokesman for Ketchum declined to comment.
"That's sort of between them," said George Parke, CEO of City Brewing Co. of La Crosse, Wis., which owns the Latrobe plant. "We're aware of (the sale), but beyond that, I can't really comment on it. It's their deal."
If the sale goes through as expected, it would be the second time ownership changed since 2005, when previous ownership group Pittsburgh Brewing Co. filed for bankruptcy protection because it owed $2.6 million in unpaid sewer and water bills to the Pittsburgh Water & Sewer Authority.
Hickman has said Iron City Brewing is talking with several buyers interested in purchasing the Lawrenceville brewery site, a jumble of 22 buildings, constructed starting in 1868 and as recently as the early 1990s. Iron City Brewing is seeking historic landmark status for some of the buildings.
Hickman was part of an investment group that purchased the brewery out of bankruptcy in September 2007. That group included nearly 20 investors and was led by Connecticut equity fund manager John N. Milne and Jack Cerone, a Chicago lawyer who handled labor relations for former Pittsburgh Brewing owner Joseph Piccirilli.
Milne is serving a federal prison sentence for fraud and conspiracy to falsify the books and records of United Rentals Inc., an equipment rental company in Connecticut, while serving as its chief financial officer.
Milne was the third consecutive Iron City chief to go to prison. Former brewery owner Michael Carlow spent more than five years in a federal prison beginning in 1996 for masterminding a $31 million check kiting scheme that kept the brewery, a bakery and candy company afloat.
Carlow in 1992 succeeded Australian financier Alan Bond, who bought the brewery in 1985 with ambitions to build an empire. His dreams went flat when he went bankrupt under $4 billion in debt. He spent three years in an Australian prison for fraud.
29 Mar. 2011