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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

France: Beer consumption declines by 1.7% in 2010

In France an overall decline in beer consumption by 1.7% to 19.73 million hectoliters is recorded in 2010, said Pascal Ch?vremont, new managing director of Brasseurs de France, during a press briefing on Monday. According to him, after a rise in consumption in 2009, the French beer market had reached a plateau around 20Mhl/year. The french brewer’s turnover nevertheless was up 4.5% in 2010 yoy to 2.3 billion euros thanks to special beers and specialties.
Specialty beers (beer abbeys, white, brown, or flavored), the most expensive, are now the largest sector with 36% market share (by value), up 9.6%. Specialty beers above 5% alcohol also derive their game: they have seen their market share (by value) to increase by 5.4% in 2009 to represent 33.3% of the sector.
In contrast, conventional beers are struggling. They lost 5.3% market share (by value) to 26.4%. They are now in third place in terms of sales even though they are still the most widely consumed (38% by volume).
The decline in beer consumption is not new: in 30 years, consumption has dropped by 30% in France. With a per capita consumption of 30 liters per year , the French are low consumers of beer.

barley and malt

In the wake of declining beer consumption, volume of malting barley produced in France in the 2009/2010 marketing year decreased by 18.6% compared to 2008/2009. “Three quarters of French malting barley are exported, which makes France the second largest exporter of malting barley”, said Pascal Ch?vremont. France is the largest malt exporter in the world with a production of 1.3 Mt, of which 1.015 Mt is exported (78%), he said.

7 Apr. 2011

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