Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
France: Beer consumption declines by 1.7% in 2010
Specialty beers (beer abbeys, white, brown, or flavored), the most expensive, are now the largest sector with 36% market share (by value), up 9.6%. Specialty beers above 5% alcohol also derive their game: they have seen their market share (by value) to increase by 5.4% in 2009 to represent 33.3% of the sector.
In contrast, conventional beers are struggling. They lost 5.3% market share (by value) to 26.4%. They are now in third place in terms of sales even though they are still the most widely consumed (38% by volume).
The decline in beer consumption is not new: in 30 years, consumption has dropped by 30% in France. With a per capita consumption of 30 liters per year , the French are low consumers of beer.
barley and malt
In the wake of declining beer consumption, volume of malting barley produced in France in the 2009/2010 marketing year decreased by 18.6% compared to 2008/2009. “Three quarters of French malting barley are exported, which makes France the second largest exporter of malting barley”, said Pascal Ch?vremont. France is the largest malt exporter in the world with a production of 1.3 Mt, of which 1.015 Mt is exported (78%), he said.
7 Apr. 2011