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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

drinktec

Kirin To Hike Beer Output During Summer To Make Up For Quake-Damaged Plant

Kirin Brewery Co. is planning to raise beer output to make up for lost output at a quake-damaged brewery in northern Japan during the peak demand summer season, and will decide as soon as this month when to restart the brewery, a company spokesman said Friday.

Damaged by last month's massive earthquake and tsunami, the beer-making unit of Kirin Holdings Co. (2503.TO) has halted operations at its brewery in the city of Sendai. The March 11 disaster damaged four of 15 large beer storage tanks. The brewery's packaging facilities and warehouse were flooded due to the tsunami. But key parts of the brewery, including much of the equipment, weren't damaged.

Although details haven't been worked out, Kirin believes a production increase at other breweries will be sufficient to make up for the lost output in Sendai.

Kirin hasn't specifically decided when to resume operations at the plant, the spokesman said. But he quoted brewery President Koichi Matsuzawa as saying Thursday the company aims to roll out a limited-time beer that uses hops made in neighbouring areas from the brewery in October, as it has done in the past.

Kirin's Sendai brewery has the capacity to turn out about 8% of its overall domestic output. The brewery ships beer mainly to prefectures in northern Japan.

8 Apr. 2011

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