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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Malteurop nominates new CEO

Malteurop Groupe, a subsidiary of Sicla?, has announced the nomination of Daniel Faguer as Chief Executive Officer, as of 4th April 2011. He will report to Alain Le Floch, Managing Director of Champagne C?r?ales Group, and Director of Sicla?.

Daniel Faguer has solid experience in General Management in the food industry, acquired in France and abroad with big groups such as Bongrain (cheese and dairy products), Griffith Laboratories (food ingredients), and Kerry Aptunion (processed fruit).

His mission within Malteurop will consist in particular in continuing the Groupe’s profitable growth trend, by strengthening its commercial and industrial positions, and by creating the partnerships necessary for the Groupe’s future developments.

Daniel Faguer is 51 years old, he is married with three children. A trained agronomist, he graduated from INA Paris – Grignon, has an Executive MBA from HEC, and is fluent in five languages. He is a member of the APM (Association for Progress in Management).

11 Apr. 2011



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