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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

drinktec

Rexam to build new beverage can plant in northern Brazil

Rexam PLC, global consumer packaging company, on Monday announced that it is to increase its beverage can making capacity to meet the continued growth of the Brazilian market. The new plant, which will be located close to the city of Bel?m in the north of the country, will have a capacity of 1.2bn cans and is expected to be operational by mid 2012. Rexam’s total can capacity in Brazil will increase from c. 11bn at the beginning of 2011 to c.14bn by the end of 2012.

At the start of 2011, the packaging giant announced that it had signed a long term contract with its largest customer in Brazil which underpins returns on current and future capital investment plans. The new plant is included in these plans.

The building of the new plant will allow Rexam to meet growing customer demand in the coming years and to optimise logistics. The north and north east of Brazil have about a third of the country’s population and are the fastest growing regions in the country. Around a third of new investments by Rexam’s Brazilian customers are concentrated to these regions.

Globalmalt

13 Apr. 2011

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