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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Carlsberg appoints new head of Group Supply Chain

Carlsberg on Thursday announced that, as of June 1 2011, Peter Ernsting will be joining the company as Senior Vice President, Group Supply Chain, and be a member of Carlsberg’s Executive Committee. Peter Ernsting takes over from Kasper Madsen who has decided to pursue his career outside the company.

During the last 8 years under Kasper Madsen’s leadership, Carlsberg’s supply chain has been undergoing significant changes. Starting with the Operational Excellence projects in 2003 and continuing with implementing Lean and optimising the brewery structures in Europe, Carlsberg’s supply chain has become increasingly more efficient.

Peter Ernsting will continue this process, taking the next steps to ensure that Carlsberg reaches the service and efficiency levels of the best in class FMCGs .

Peter Ernsting was previously Chairman of the Unilever Supply Chain Company AG, where he was leading the total end-to-end supply chain of Unilever in Europe responsible for around 20,000 people located across 69 factories and with an overall P&L responsibility of EUR 8 billion. Prior to this, Peter Ernsting managed Unilever’s supply chain organisation in Asia and Russia. Peter Ernsting (52) is Chemical Engineer by education and started his career within Food R&D and manufacturing.

Commenting on this announcement, J?rn P. Jensen, CFO and deputy CEO says: “I would like to thank Kasper for his very significant contributions during his many years with Carlsberg and I wish him all the best in his future career. I look forward to working with Peter, whose valuable international experience at Unilever will be of great value to Carlsberg as we continue to develop our organisation.”

Kasper Madsen added: “I have been with the company now for more than 20 years. I started as a very young Brewer and Chemical Engineer and have been part of a huge change journey in the company, so I feel that now is the right time for me to go out and try something else.”

14 Apr. 2011

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