Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Nigerian Breweries in discussions to acquire two breweries from Heineken NV
The discussions follow on from the announcement in January 2011 that Heineken would “explore the possibility of consolidating the newly acquired breweries into its existing business structure in Nigeria during 2011.”
The discussions should lead to the transfer of majority equity interests in Sona Systems Associates Business Management Limited (which owns breweries in Otta and Kaduna) and Life Breweries Company Limited, Onitsha, to Nigerian Breweries.
Nigerian Breweries believes that the proposed transaction will improve the geographic spread of its operations, enable it to address existing capacity constraints and further strengthen its platform for future growth. The negotiations are expected to be concluded in the coming months and further announcements will be made when appropriate.
Mr. Nicolaas Vervelde, Managing Director/CEO, Nigerian Breweries Plc said: “The addition of the breweries we propose to acquire from Heineken will significantly broaden our geographic reach and address the capacity restraints we have currently. As a result of this transaction Nigerian Breweries will be better positioned for future growth.”
Nigerian Breweries Plc was incorporated in 1946 and started production in 1949 with Star lager in Lagos Brewery. The company currently has 2300 persons in its direct employment and several others through outsourced businesses.
The company brews and markets the following brands: Star (lager beer), Gulder (lager beer), Heineken (lager beer), Legend (extra stout), Maltina (non-alcoholic malt drink), Amstel Malta (non-alcoholic low sugar malt drink), Fayrouz (malt based soft drink) and Climax (herbal energy drink).
18 Apr. 2011