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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Sharp’s Brewery: record sales; expansion planned

Sharp’s Brewery, the Cornish brewer bought by Molson Coors in February, has announced record sales and revealed plans to increase production.

In total 9,088 firkins were sold for the week ending 8 April 2011, the highest weekly sales volume since the brewery’s launch in 1994. Sales of its flagship brand Doom Bar have grown by more than 45% this year.

The company revealed that it has ordered three new fermentation vessels to increase production by a further 24,000 brewers barrels per annum. Sharp’s took delivery of two vessels in February.

Increasing demand has also resulted in Sharp’s looking to appoint five new members to its brewing team.

Head brewer Stuart Howe said: “We are delighted with the progress we are making. Sales of Doom Bar have grown by more than 45% this year, and are still rising.

“We are enormously ambitious for Sharp’s Brewery, including Doom Bar and the whole portfolio of Sharp’s beers. The investment in the brewery is essential to keep pace with the growth we are experiencing and realise our goal of being the largest brewer of cask conditioned beers in the UK.”

Molson Coors is believed to have paid around ?20m for Sharp’s in February following a period of strong growth for the Cornish brewer. Turnover at Sharp's increased from ?11.4m in the year to 31 October 2009 to ?16.1m in the year to 31 October 2010.

19 Apr. 2011

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