Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
MillerCoors sees domestic sales decline
Chicago-based MillerCoors operates a brewery in Trenton, which is in northeastern Butler County, where it employs 560 people. The brewery is the largest in Ohio.
SABMiller management said the overall market for MillerCoors’ “remains challenging.”
Premium light sales to retailers were flat in the fourth quarter with growth in Coors Light accompanied by improved Miller Lite performance, with volumes nearly level.
The below-premium portfolio declined in the low single digits in the fourth quarter amid “continued industry uptrading,” according to SABMiller.
The Tenth and Blake Beer Co., MillerCoors’ craft and import beer division, experienced double-digit growth, mainly driven by the strong performance of the Blue Moon and Leinenkugel brands and associated seasonal craft brand extensions. Domestic sales to wholesalers for MillerCoors declined 2.7 percent for the year, with a 2.5 percent decline in the fourth quarter, SABMiller said.
SABMiller will report formal full year results on May 19.
MillerCoors is jointly owned by London-based SABMiller Plc and Molson Coors Brewing Co. (NYSE: TAP),It competes against other brewers such as Anheuser-Busch InBev, Heineken NV, United Spirits Ltd. and United Breweries Ltd.
20 Apr. 2011