Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
CANADA: Dominance of beer as the alcoholic drink of choice is declining
The growth in dollar value reflected a combination of factors, including an increase in sales of imported wine and beer as well as a 1.1% average increase in alcoholic beverage prices during the fiscal year.
In litres of absolute alcohol, the volume of sales of alcoholic beverages increased 1.3% to 229.5 million litres.
The net income realized by provincial and territorial liquor authorities, combined with other alcohol-related revenue, such as liquor licenses and permits, reached $5.6 billion in 2010, up 2.5% from the previous year. British Columbia reported a decline of 1.5% in net income, while the rest of the provinces and territories experienced growth.
Beer: Imported brands still on the rise
Beer and liquor stores and agencies sold $9.2 billion worth of beer during the fiscal year ending March 31, 2010, up 3.8% from the previous year. Newfoundland and Labrador had the largest increase in sales at 14.7%.
Although beer remained the alcoholic drink of choice in terms of both volume and dollar value, its dominance continued to decline as consumers turned more to wine.
A decade ago, beer had a market share of 52% in terms of dollar value, compared with 23% for wine. By 2010, the market share for beer had declined to 46%, while wine accounted for 29%.
(Statistics on sales of alcoholic beverages by volume should not be equated with data on consumption. Sales volumes include only sales by liquor authorities and their agents, and sales by wineries and breweries and outlets that operate under license from the liquor authorities.)
25 Apr. 2011