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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


Russia. State Duma plans to ban beer in plastic bottles

The Russian Duma plans to ban beer in PET plastic bottles by 2013, which accounts for nearly half of the Russian beer market. Before the second reading in the Russian State Duma the draft of this ban was incorporated in the so-called “beer law “, as reported by Russian media. Reasoning is said to be a standardization of legislation in the Russian-Kazakh-Belarusian customs union. Kazakhstan already has a similar ban in place. Market observers see the real reason rather in the wider battle against alcohol abuse in Russia since PET bottles are usually sold in sizes of 1.5 and 2 liters. The authorities believe that the availability of cheap beer in bigger package sizes is one of the reasons for the widespread alcohol abuse in Russia.

The controversial “beer law” further provides to prohibit the sale of beer at kiosks and mobile sales stands completely and in all other premises between 23 and 8 clock. Russian industry representatives fear a massive decline in sales should the law in its present form come into effect.

In Russia beer is currently sold to 48% in PET bottles, to 34 percent in glass bottles and to 17 percent in cans.

25 Apr. 2011



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