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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

MillerCoors to launch limited edition of 64 calorie light beer

US beer maker MillerCoors has plans to launch a limited-edition MGD 64 Lemonade, a 64-calorie light beer with the taste of lemonade.

The new product is an addition to its super low-calorie beer and the company is planning to launch the new product by May 1.

The new 64-calorie light beer is available in 6-pack bottles and 12-pack bottles and cans, MGD 64 Lemonade will be available at bars, restaurants and grocery stores across the country this summer.

MillerCoors MGD 64 marketing manager Tim Carter said with the growing interest in flavored beers, the company wanted to provide light beer drinkers the opportunity to enjoy the beer they love with a refreshing lemonade twist for the summer.

"Whether it's at the bar with friends, after a round of golf or during a backyard barbeque, an MGD 64 Lemonade served with a fresh lemon slice pairs perfectly with every summer occasion," Carter added.

MGD 64 Lemonade, with only 64 calories and 2.4gms of carbohydrates per 12 ounces. A 12oz serving of Bud Light Lime contains 116 calories and 8gms of carbohydrates, and 11.2oz serving of Mike's Lite Hard Lemonade contains 109 calories and 14gms of carbohydrates.

The 12oz serving of Michelob Ultra Lime Cactus contains 95 calories and 5.5gms of carbohydrates, the company said.

27 Apr. 2011



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