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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Newcastle launches four new limited edition ales

Newcastle Brown Ale, an UK-based brewer has launched four Newcastle Limited Edition brews which are available in select neighborhood pubs/stores throughout 2011.

The products include: Newcastle Summer Ale, a golden beer that offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish; and Newcastle Werewolf is blood red in color, which is a combination of sweet berry overtones and a sudden bite of bitterness.

It also includes Newcastle Winter IPA delivers malt flavors for the cold season and snowy matchdays, and Newcastle Founder's Ale offers a full-bodied ale with a sweet and dry finish

The edition represents the collaboration of two great bastions of British brewing, Newcastle Breweries in England and Caledonian Brewery in Scotland.

Caledonian Brewery operates as a fully functioning brewery museum, using rare direct-fired open coppers to brew all ales.

The combination of Scottish brewing authenticity and creativity, partnered with the drinkability results in a series of custom Limited Edition ales.

Newcastle Brown Ale brand director Charles van Es said distinctive and innovative, Newcastle's Limited Edition brews deliver a new, refreshing taste to be enjoyed throughout the year.

"By adopting a wide array of flavors everything from red ales to distinct India pale ales we're providing a uniquely interesting combination of Newcastle heritage, real ingredients and drinkability to our loyal fans," Van Es added.

The Newcastle Limited Edition brews will be available nationwide in 6-pack and 12-pack bottles, as well as draught.

27 Apr. 2011



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