Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Newcastle launches four new limited edition ales
The products include: Newcastle Summer Ale, a golden beer that offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish; and Newcastle Werewolf is blood red in color, which is a combination of sweet berry overtones and a sudden bite of bitterness.
It also includes Newcastle Winter IPA delivers malt flavors for the cold season and snowy matchdays, and Newcastle Founder's Ale offers a full-bodied ale with a sweet and dry finish
The edition represents the collaboration of two great bastions of British brewing, Newcastle Breweries in England and Caledonian Brewery in Scotland.
Caledonian Brewery operates as a fully functioning brewery museum, using rare direct-fired open coppers to brew all ales.
The combination of Scottish brewing authenticity and creativity, partnered with the drinkability results in a series of custom Limited Edition ales.
Newcastle Brown Ale brand director Charles van Es said distinctive and innovative, Newcastle's Limited Edition brews deliver a new, refreshing taste to be enjoyed throughout the year.
"By adopting a wide array of flavors everything from red ales to distinct India pale ales we're providing a uniquely interesting combination of Newcastle heritage, real ingredients and drinkability to our loyal fans," Van Es added.
The Newcastle Limited Edition brews will be available nationwide in 6-pack and 12-pack bottles, as well as draught.
27 Apr. 2011