The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
FITCH affirms Foster’s at ‘BBB’; outlook stable
The rating affirmation follows Foster's 4 May 2011 announcement that the Supreme Court of Victoria had approved the Scheme of arrangement for the demerger of Treasury Wine Estates Limited. The Scheme was approved by shareholders at the Scheme Meeting held on 29 April 2011. Fitch concluded that the credit profile of the post-demerger "New" Foster's, consisting of Carlton and United Breweries and the International Beer Business, remains commensurate with the pre-demerger Foster's 'BBB' rating.
Foster's credit profile is supported by its leading market position in the duopolistic local beer market. "The Australian beer market is considered mature, with loyalty to incumbent local brewers, capital intensiveness and retailer shelf space acting as significant barriers to entry. These characteristics support the long-run collection of economic rents with modest levels of recurring investment requirements," said Johann Kenny, Director in Fitch's Corporate team.
Constraints to Foster's rating include its modest global scale and its limited geographic and product related diversification. Notwithstanding the adverse impact of the demerger on said product and geographical diversification, an improved management focus, asset intensity and a reduced exposure to the cyclical cash flow impacts associated with agricultural assets, will support the quantum and stability of Foster's cash flow generating capacity.
"Short term risks to Foster's credit rating profile include the threat of corporate action and the execution of the demerger strategy within the management announced demerger cost estimates," added Mr Kenny. Fitch takes comfort from the fact that Foster's has strong cash flow coverage and leverage metrics that provide some headroom and capital structure flexibility within the BBB range.
Longer term risks to Foster's credit rating profile arise from secular changes in consumer preferences leading to a decline in aggregate market share in the event of an unchanged sub-segment mix. Fitch considers Foster's short-term priority to realign and reinvest in its beer portfolio to be appropriate. Fitch also notes that Foster's has the required financial flexibility to effect such a change.
Should the financial structure post-demerger result in an improved financial profile such that adjusted net debt (i.e. capitalised for operating lease expense) falls to below 2x EBITDAR on a sustainable basis, then a positive rating action could result. Negative rating action may result from adjusted net debt to EBITDAR increasing to over 3.5x, and FFO interest cover reducing to below 3.75x on a sustainable basis.
Foster's is an Australia-based global producer and marketer of alcoholic beverages. Since its establishment in 1962, the company has owned and operated iconic Australian beer brands such as "VB" and "Carlton Draught".
Heineken Reckons Ethiopians Would Drink More Beer Given the Chance
If companies head to emerging markets to fuel top-line growth, many of them have the so-called BRIC countries in mind. By contrast, Dutch Brewer Heineken said Thursday it is about to buy two state-owned breweries in Ethiopia for a total of $163 million.
The fast growing and profitable Ethiopian market is a good pick for Heineken, which sees sales flat in mature markets. Ethiopian beer consumption has grown by around 20% a year for the past five years with the average annual consumption of beer around 3 liters per person at present. With a global annual average beer consumption of 27 liters per person, there is ample opportunity to get the Ethiopians to drink more beer.
The flipside of Ethiopia however is its fragile political system. The country’s political stability is currently rated at D by the Economist Intelligence Unit, with E being most risky. And the nation’s first ever multiparty elections were held just a decade ago.
That a brewer is not immune to political turmoil in a country can be illustrated by Heineken’s Egyptian operations. The brewer was forced to shut down its operations for two consecutive weeks during the unrest in January, hurting first quarter volumes.
To be fair, Heineken has long been criticized by the market for its over-exposure to the low growth Western European market where it generates around a third of its operational profit, hence expansion in the fast growing and profitable African market is most welcome to boost its earnings.
But a move into the rapidly expanding Asian market may be a safer bet. On Wednesday, Heineken’s peer Anheuser Busch InBev reported that its premium brands, such as Budweiser, grew over 7% in the first quarter in China. Heineken has hardly any presence in China, but aims to opens its own brewery there during the summer where it will make its premium brand Heineken. In the hope, of course, that it will refresh the parts other beers cannot reach.
6 May. 2011