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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Survey: America’s favorite beer is Bud

Americans want beer brewed in the U.S., and their top choice is Budweiser, according to a new survey.

A Rasmussen Reports national telephone survey shows nearly seven in 10 American beer drinkers are choosing domestic beers over imported ones, while only 22 percent like imported beers more.

However, those people are more evenly divided when it comes to what kind of beer to drink: 49 percent prefer a light beer, while 46 percent prefer a regular one.

When given a choice, 25 percent said say they are most likely to drink Budweiser. Second choice is Miller (19 percent) and third place went to Sam Adams (7 percent). Coors, Heineken, Corona, Pabst and Guinness are next, in descending order, with each garnering between 3 percent and 6 percent. Another percent choose some other brand.

Miller is the top choice of 26 percent of male beer drinkers, while one-out-of-three women prefer a Bud.

The survey of 345 beer drinkers was conducted last week by Rasmussen Reports, a public opinion polling firm.

St. Louis-based Budweiser maker Anheuser-Busch (NYSE: BUD) — a wholly owned subsidiary of Anheuser-Busch InBev of Belgium — operates 12 breweries in the United States. Read about A-B InBev's first-quarter earnings here.

MillerCoors is jointly owned by London-based SABMiller Plc and Molson Coors Brewing Co. Other brewers on the list include Heineken NV and Boston Beer Co. Inc., the maker of Sam Adams.

6 May. 2011

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