10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Rwanda: Bralirwa Ltd delivers solid performance in 2010 with net profit growing 62.8%
BRALIRWA’s revenue growth accelerated during 2010, increasing by 16.1%, supported by higher volumes and increased pricing.
It reported strong free operating cash flow generation of Frw 9.5 billion, driven by a significant increase in profitability and working capital improvements.
BRALIRWA proposed a total dividend of Frw 10,330,542,575 that is 20.09 per share for 2010 (2009: Frw 12.34). The proposed dividend represents 100% of the reported Net Profit 2010.
Total taxes payment to Government of Rwanda was up to Frw 45.2 billion in 2010 from Frw 36,4 billion in 2009.
Sven-Erik Piederiet, BRALIRWA Ltd CEO commented:
“BRALIRWA delivered a strong performance in 2010 generating net profit growth of 62.8%. Over the period 2007-2010, the company has achieved compounded average growth in Net Profit of 56% demonstrating the successful implementation of strategic initiatives aimed at strengthening BRALIRWA’s financial position. The strong EBIT performance in 2010 reflects strong top line growth and effective cost management, supported by a favorable economic backdrop and the consistent implementation of constructive government policies. I am particularly pleased that despite the entrance of a local competitor and increased competition from EAC products, the success of our marketplace initiatives enabled us to maintain market share.
In addition, the positive impact of our successful celebration of BRALIRWA’s and Primus’ 50th anniversary in 2009, and our new partnership with the National Football League have further strengthened our main brand, Primus. The successful M?tzig Gold promotion in 2010 and our strong sales execution confirmed our leading position and strong commitment to further contribute to the development of the Rwandan beverage market.
BRALIRWA was able to deliver this strong performance thanks to a continuous focus on our core values, the excellence of our people, the strengths of our brands, our distributors and our ambition to continue to lead the market and build profitable future growth.
BRALIRWA’s Initial Public Offer was completed supporting the Government of Rwanda’s initiative to develop an active capital market and in line with the Government’s privatization program. The IPO was a success and we look forward to a new chapter in the company’s history. We are proud to be the first Rwandan company listed on the Rwanda Stock Exchange. We have defined clear priorities to support our future growth ambitions. I am confident that BRALIRWA remains well positioned to capitalize on the attractive growth opportunities in Rwanda in the years ahead.”
Total dividend for 2010
The Board of Directors recommends to the shareholders the declaration of Frw 10,330,542,575 (ten billion, three hundred thirty million, five hundred forty two thousand, five hundred and seventy five Rwandan franc) that is 20.09 (twenty franc and 9 cent) per share for 2010 on an enlarged number of shares outstanding (total dividend 2009: Frw 12.34 per comparable share).
The proposed dividend to be declared of Frw 10,330,542,575 (ten billion, three hundred thirty million, five hundred forty two thousand, five hundred and seventy five Rwandan franc) represents the total BRALIRWA Ltd 2010 Net Profit. If approved, a final dividend of Frw 7,330,542,575 (seven billion, three hundred thirty million, five hundred forty two thousands, five hundred and seventy five Rwandan franc) corresponding to Frw 14.26 (fourteen Rwandan franc and twenty six cent) per share will be paid on July 21 2011, as an interim dividend of Frw 3,000,000,000 (three billion Rwandan franc) corresponding to Frw 5.83 ( five rwandan franc and eighty three cent) per share was paid on November 12 2010. The payment will be subject to a withholding tax. The ex-final dividend date for BRALIRWA Ltd shares will be June 13, 2011. The book close date for BRALIRWA Ltd shares will be June 21, 2011, meaning that the final dividend will be paid to all shareholders whose names appear in the Register of Shareholders at the close of business on June 21, 2011.
BRALIRWA Ltd is a Rwandan company producing and selling beers and soft drinks. The Company’s beer brand portfolio includes Primus, M?tzig, Guinness, Amstel and Turbo King produced in the Gisenyi brewery and Heineken which is imported from Holland. Primus, the Company’s largest selling beer brandhas been available to consumers since 1959. Since 1974, the Company has been producing and selling soft drink brands under a licensing agreement with The Coca-Cola Company. These include Coca Cola, Fanta Orange, Fanta Citron, Fanta Fiesta, Sprite, Krest Tonic and the Company’s own brand Vital’ O.
The Company was founded in 1957 with the construction of a brewery located in Gisenyi. Since 1971, BRALIRWA Ltd is part of the Heineken Group, which holds 75% of the shares of BRALIRWA with the remaining 25% listed on the Rwanda Stock Exchange.
As a socially responsible company Bralirwa Ltd, supports a variety of projects from Education to Health and Environment.
24 May. 2011