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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Peroni Nastro Azzuro Hits The Arequipa Market

- It's the second Peruvian city where the brand is released.
- Peroni NA is the international, super premium brand from Backus' portfolio.
- The beer is imported directly from Italy.

Lima, May 20, 2011 - Backus has released, in Arequipa, the super premium beer Peroni Nastro Azzurro as part of SABMiller's plan to expand its international brands in our country.

Just like Italian style and fashion are recognized worldwide for their sobriety, elegance and exclusivity, along with its leather wear, haute couture clothing and costly automobiles, Italy also exports a considerable quantity of beer, which is one of its most representative products for the most demanding customers.

Peroni Nastro Azzurro's unique formula is based on barley and the finest hops, reflecting Italian creativity and talent.

The release party in Arequipa will take place today among a select group of guests at the Hotel Libertador where they will have the chance to taste Peroni NA and experience the Peroni lifestyle exclusively.

"The Arequipa market has had a big growth rate in the past few years. Because of developing new consumer segments, Peroni NA will be initially available only at certain select sales points as of next week. We know that there is a demanding consumer segment in Arequipa which values this type of product. Peroni NA hopes to capture this need," Alex de la Melena, Backus manager of international brands.

The release of Peroni NA in Arequipa is part of Backus' strategy to offer consumers of this city alternatives in terms of consuming international, super premium products, which are part of the portfolio of brands the company handles.

25 May. 2011

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