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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Heineken Announces New Regional Presidents

Heineken N.V. today announced that Siep Hiemstra (56), currently Regional President Asia Pacific, will succeed Tom de Man (63) as Regional President Africa and the Middle East, following Mr de Man’s retirement after a highly successful 40 year career at Heineken. Theo de Rond (56), currently General Manager of Heineken’s joint venture Compania Cervecerias Unidas (CCU) in Chile, will replace Siep Hiemstra as head of the Asia Pacific region and will join Heineken N.V.’s Executive Committee. The leadership changes are effective 1 August.

“It has been a real privilege to work with Tom de Man and his contribution to our business is immeasurable,” said Jean-Fran?ois van Boxmeer, Chairman of the Executive Board/CEO of Heineken N.V. “Tom has been instrumental in building both our international supply chain, as well as our strong position in Africa. We wish him all the best and thank him for his service to Heineken.”

Van Boxmeer continued: “I am delighted that Siep will lead our businesses in Africa and the Middle East. With more than 30 years in Heineken, I know that Siep will bring to his new role the entrepreneurship, leadership and commitment to community that the job requires. I am also confident that Theo will continue to build our great platform for growth in the Asia Pacific region and I look forward to his contribution as a member of Heineken’s Executive Committee.”

A successor for Mr De Rond as General Manager of CCU in Chile will be announced at a later date.

4 Jun. 2011



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