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Heineken Announces New Regional Presidents

Heineken N.V. today announced that Siep Hiemstra (56), currently Regional President Asia Pacific, will succeed Tom de Man (63) as Regional President Africa and the Middle East, following Mr de Man’s retirement after a highly successful 40 year career at Heineken. Theo de Rond (56), currently General Manager of Heineken’s joint venture Compania Cervecerias Unidas (CCU) in Chile, will replace Siep Hiemstra as head of the Asia Pacific region and will join Heineken N.V.’s Executive Committee. The leadership changes are effective 1 August.

“It has been a real privilege to work with Tom de Man and his contribution to our business is immeasurable,” said Jean-Fran?ois van Boxmeer, Chairman of the Executive Board/CEO of Heineken N.V. “Tom has been instrumental in building both our international supply chain, as well as our strong position in Africa. We wish him all the best and thank him for his service to Heineken.”

Van Boxmeer continued: “I am delighted that Siep will lead our businesses in Africa and the Middle East. With more than 30 years in Heineken, I know that Siep will bring to his new role the entrepreneurship, leadership and commitment to community that the job requires. I am also confident that Theo will continue to build our great platform for growth in the Asia Pacific region and I look forward to his contribution as a member of Heineken’s Executive Committee.”

A successor for Mr De Rond as General Manager of CCU in Chile will be announced at a later date.

4 Jun. 2011

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