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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Australia. Pre-mixed beverages down, wine consumption up, beer still preferred drink

Apparent consumption of Ready to Drink (pre-mixed) (RTDs) beverages decreased 1.9% in 2009-10, following a fall of 30% in the previous year, according to figures released on Thursday by the Australian Bureau of Statistics (ABS).

In 2009-10 there were 12.8 million litres of pure alcohol available for consumption in Australia from RTDs, compared with 13.1 million litres in 2008-09. At the same time, apparent consumption of spirits increased slightly (up 0.7% in 2009-10), following an increase of 13% in the previous year.

Apparent consumption of wine also continued to increase, accounting for 37% of all pure alcohol available for consumption in 2009-10. There was little change in apparent consumption of beer, which accounted for 44% of all pure alcohol available for consumption.

Overall, there were 10.4 litres of pure alcohol available for consumption per person aged 15 years and over in 2009–10, the same as in 2008-09. This equates to around 2.3 standard drinks per person per day.

5 Jun. 2011

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