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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Nouvelle Brasserie of Madagascar to Expand Factory Double Beer Production

Nouvelle Brasserie de Madagascar SA plans to double output to meet increasing demand for its beer, seven months after starting operations in the Indian Ocean island nation, the company’s chairman said.

Nouvelle will spend 1.8 million euros ($2.6 million) to boost production to 20,000 hectoliters from about 10,000 hectoliters, Chairman Richard Wooding said in an interview today in the capital, Antananarivo. The company has a market share of about 10 percent, he said.

The company signed contracts yesterday for extra machines for its factory in Ambatolampy, about 70 kilometers (44 miles) south of Antananarivo, Wooding said. It will also distribute beer in more cities, he said.

Nouvelle, which is targeting 25 percent of Madagascar’s beer market within three years, starting brewing Skol in November. It’s 40 percent-owned by Phoenix Beverages Ltd. (PBL), Mauritius’s biggest brewer and softdrinks maker that bottles Coca-Cola, while Brussels-based Unibra SA (UNIB) also holds a 40 percent stake and French development financier, Proparco has 20 percent.

Societe Tananarivienne de Refrigeration et de Boissons Gazeuses is the only other brewery operating in Madagascar.

10 Jun. 2011

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