Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Brewery owners raise glass to state beer trail
On Wednesday, a bill passed establishing the trail to promote the manufacturing and sale of Connecticut-brewed beer has passed in the General Assembly. New bills go into effect July 1.
At the Cottrell Brewing Co. in Pawcatuck, passage of the bill coincided with recent zoning approval to sell beer out of the facility on Mechanic Street and sale of two six-packs from the building on Wednesday, said Chris Kepple, director of sales and marketing. The facility also now has a tasting bar.
"They were complementary efforts that were started independently and then the timing came together in a very serendipitous way," he said. "To have that bill pass in the same week that we made our very first sale at the brewery is a huge thrill."
In business for 15 years, Cottrell makes an Old Yankee Ale and Mystic Bridge IPA, but plans to introduce three new beers in the next six months, Kepple said: a summer ale and Safe Harbor blond ale, due out in July, and in the fall, a dark beer dubbed "Revenge."
“It really feels like an exciting turning point in the history of Cottrell Brewing," said Kepple. "There's a lot of buzz and we feel we have a bright future in Connecticut."
Modeled after the successful marketing of the Connecticut Wine Trail, a route that links the state's wineries, the beer trail would connect the state's breweries and brew pubs with signs and promotional activities for locals and tourists interested in learning more about locally brewed beer.
"We're just really excited that people are on board with trying to support local business and we're glad everybody in Connecticut's included because the local breweries just want to see each other do well," said Matt Westfall, a brewer at New England Brewing in Woodbridge.
In business for seven years, New England Brewing produces Sea Hag IPA, Elm City Lager and Atlantic Amber.
11 Jun. 2011