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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Aspall reshuffles to cope with cider demand

UK cider producer Aspall has announced a major restructuring programme as it seeks to cope with a 40% growth in sales of its cider and vinegar products in the past year.
Henry Chevallier-Guild, chair of the National Association of Cider Makers, will step down from day-to-day involvement with the company to focus on Chevallier Brewing, a company he set up last year to source and create premium beer brands.

Commercial director Geoff Bradman and finance director Des Smith have been promoted to become joint managing directors, reporting to chairman Barry Chevallier-Guild.

Aspall has sat aside ?4 million to spend on equipment and installation costs over the next two to three years in order to deal with the rapid increase in demand, including fermentation and storage tanks for cider. A project to improve fruit management and pressing is also underway.

Barry Chevallier-Guild said: “Aspall has experienced phenomenal growth over the past few years.

“Our new structure and significant investments in people and production facilities ensure we are able to keep pace with this growth and to lead the premium cider and vinegar markets.”

Despite the rise in demand at Aspall, recent figures suggest the boom in UK cider consumption may be levelling off.

Sales peaked at the mid point of last year, according to NACM figures. Since then they’ve been flat, so the total 2010 volume was broadly in line with 2009. It is not expected that 2011 will see much in the way of a rise.

16 Jun. 2011

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