Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
American beer market hasn’t gotten its fizz back
Beer makers have seen their domestic sales volume slump for some time as the tough economy took an added toll on its core customers. That key market of men 21-34 years old has been hard hit by high unemployment that have cut into their buying power.
Companies have raised prices to offset slower sales and the market will eventually recover, said analyst Jason DeRise. But beer makers need that volume recovery for long-term survival. And right now it's not there: U.S. domestic beer shipments fell 2.7 percent in May, compared to the prior year.
In a note to investors, DeRise said he expects Anheuser-Busch's U.S. sales volume to fall for the year and to be flat in 2011. However, he reiterated a "Buy" rating on the parent company's stock as he sees it as undervalued.
Shares of Anheuser-Busch Inbev SA have traded between $47.65 and $64.77 during the past 52 weeks and were trading at $55.91 in afternoon trading Friday.
DeRise also lowered sales volume forecasts for MillerCoors for 2011 and 2012. He now expects volume declines of 0.8 percent and 2.1 percent for the respective years, down from earlier expecations of 1 percent growth in 2011 and flat volume growth in 2012. He lowered his earnings expectations for its parent company Molson Coors Brewing Co. to $3.71 per share for the year, down from $3.76 and 2012 estimate to $4.13, down from $4.20.
Beer sales should pick up in 2012 while those higher prices stick, DeRise said, which would drive strong profit growth.
25 Jun. 2011