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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Domestic beer consumption in Belgium reaches record low in 2010; exports rise

Beer consumption in Belgium has again declined in 2010. According to figures released by the Union of Belgian Brewers Belgians drink an average of 78 liters of beer per year. This is a decline of 2.8% compared to 2009. In the past 20 years, beer consumption in Belgium has declined by about one third.

Especially in “caf?s” (pubs) consumption of beer fell by 4.4% in 2010. Previously, eight out of 10 beers were drunk in pubs, compared to less than half now. Sales in supermarkets was “more or less” stable last year.

In addition, specialty beers are growing each year and account for about one quarter of the Belgian beer market .

However total beer production in Belgium in 2010 reached a record 1.8 billion liters, a 0,6% increase compared to 2009.

58% of the production is exported. Since 2006, Belgium exports more beer than the Belgiums themselves consume. in 2010 Belgium exported about 1.1 billion liters. This is 3.8% more than in 2009.

“The year was still excellent for the sector”, Theo Vervloet of the Union of Brewers was quoted as saying.

25 Jun. 2011

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