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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


Asahi, Kirin to Jointly Distribute Beer, Drinks in Tokyo

Asahi Breweries Ltd. (2502) and Kirin Holdings Co. will jointly distribute some beverages in Tokyo to cut costs and emissions at the nation’s two largest beermakers.

The joint deliveries using light-duty trucks in six of Tokyo’s 23 wards will begin from Aug. 29 and will be expanded at the end of October, according to a statement from the companies today. Asahi and Kirin will also jointly collect containers such as bins and kegs in some areas of the country, they said.

Asahi and Kirin are looking to lower expenses as a shrinking population saps demand for beer in Japan. The partnership will reduce costs by several hundred million yen, or several million dollars, Asahi Breweries Executive Vice President Kazuo Motoyama told reporters today in Tokyo. The main purpose is to help the environment by reducing carbon emissions, he said.

Shipments of regular, low-malt and alternative beers fell 1.3 percent in the first five months of this year, according to data provided by the two Tokyo-based companies. Brewery sales have declined by about 20 percent since a 1994 peak, the data showed.

1 Jul. 2011



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