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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


ABInbev focus on organic growth not M&A – paper

Anheuser-Busch InBev , the world's largest brewer, has reached the right scale and aims for organic growth rather than acquisitions, chief executive Carlos Brito told Belgian business daily De Tijd.

"In the past 12 years we have made five acquisitions, one every two to three years. We now believe we have reached the right scale and are present in the right markets. We do not have to do more," Brito said in an interview published on Thursday.

He said most of his management team were focusing on organic growth and only a few kept an eye on the market for potential deals.

"Once again, we do not have to do more. We are however considering certain scenarios: What if A merges with B? What would be the risk? Could we do something then?" he said.

AB InBev took the spot as the world's largest brewer back from SABMiller , when it bought Anheuser-Busch in a $52 billion deal in 2008.

8 Jul. 2011



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