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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US. Anheuser-Busch is trying to trademark area codes across the country

Anheuser-Busch InBev, the multinational beer corporation everyone loves to hate, is trying to trademark area codes. Area codes!
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The history: A few months ago, A-B InBev bought Goose Island, the Chicago craft brewer that makes a popular beer called 312 Urban Wheat Ale, named for the Windy City's area code. Now A-B InBev is applying for federal trademarks of 15 other area codes, presumably so it can roll out faux-craft beers targeting other markets around the country.

The full list of area codes the beer behemoth wants to trademark even includes 202, which covers the White House and the Capitol. For now -- lucky us? -- the company isn't seeking any area codes in New England.

What's your opinion? Should A-B InBev be allowed to trademark area codes? Would you be interested in drinking a pint of 617 Captured Whitey Ale or 508 Worcester Late Train Porter? Post your thoughts in the comments section.

12 Jul. 2011

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