Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
China Resources/SABMiller JV buys breweries from Heineken
China Resources Snow Breweries Ltd (CR Snow) bought a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery from Heineken Asia Pacific Brewery Co Ltd, it said in a statement.
"The group will continue to seek and evaluate investment opportunities actively as well as pursuing organic growth in order to expand our market share in China's beer market," said Chen Lang, chief executive of China Resources Enterprise, the country's biggest supermarket operator and top beer maker.
However, China Resources has said it is not interested in bidding for Australia's Foster's Group Ltd , and that its main focus was developing the mainland market.
China is the world's largest beer producer and consumer, attracting global giants such as SABMiller and Heineken to come and compete in the fast-growing industry.
China Resources said Jiangsu Dafuhao Breweries, which has a strong market position in central Jiangsu province, has five breweries in the province that can produce more than 450,000 kiloliters of beer a year in total.
Shanghai Asia Pacific Brewery, which produces "REEB", the most famous beer brand in Shanghai, has an annual production capacity of 250,000 kiloliters.
CR Snow is the largest beer maker in the country, with a 21 percent market share. In 2010, the sales volume of "Snow" brand beer alone surged 16 percent to about 8.4 million kiloliters compared with the company's total sales volume of 9.28 million kiloliters last year. ($1 = 6.472 Chinese Renminbi)
14 Jul. 2011