Pivnoe Delo
abbey-beer-icon

pivnoe-delo_logo5

Top articles

Journals

4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Foster’s names new chief marketing officer

Australian brewing group Foster's has appointed Andy Gibson to the role of chief marketing officer, effective November 1, 2011. Gibson will be a part of the company's executive leadership team.

He succeeds Peter Sinclair, who was promoted to head marketing and commercial development for the African and Eastern business. The company said Gibson, who joined the company after 12 years with Diageo, has more than 20 years experience in consumer brands internationally and a track record in building and transforming some of the major alcoholic beverage brands.

Gibson, during his term in Diageo, held various senior management/marketing roles in Europe, North and Latin America, Asia Pacific and Australia. Recently, he served as General Manager of Diageo's Germany/Austria/Switzerland operations.

Foster's Group CEO John Pollaers said the appointment of Andy Gibson is a major step in the process of re-focusing Foster's/CUB as a dedicated, world-class brewer.

"Andy's appointment adds to the depth and experience of our senior management team and reaffirms our commitment to investing in the iconic brands that will drive the growth of the business", Pollaers said.

15 Jul. 2011

Advertising

pilsena_en
gea
sidel100x100
jg
portinox

Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories
Home
Magazines
News
×