Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Baltika Breweries announced an Extraordinary General Shareholders’ Meeting, which will take place on 01 September 2011.
The company’s issued share capital consists of 151,714,594 ordinary shares and 12,326,570 A-type preference shares. The nominal value of each ordinary and preference share is RUB 1. The company’s issued share capital totals RUB 164,041,164.
Shares will be converted at the ratio of 1:1, namely: one A-type preference share will be exchanged for one ordinary share. The impact of the conversion for shareholders will be the following:
A-type preference shareholders will receive ordinary shares and will consequently keep their ownership in Baltika Breweries unchanged.
A-type preference shareholders will receive ordinary shares and will consequently have the right to vote at the company’s shareholders’ meetings on all issues.
There will be no changes for shareholders of ordinary shares.
By merging the two share classes, Baltika optimizes a structure of the share capital that is complicated and requires definite administrative costs. The current structure is unclear to shareholders, both in terms of voting rights, and rights to dividends.
Historically preference shares have been used by companies during privatization to guarantee a certain small dividend for shareholders. As Baltika is in a strong financial position and is an adequately capitalized company, the Board of Directors believes that the preference share class is an unnecessary structure.
The merger of the two share classes into one is anticipated to have a positive impact on the trading liquidity of Baltika shares.
In recent years, the Board of Directors has recommended paying identical dividends to preference and ordinary shares. The Board will consider the implementation of a differentiated dividend for ordinary versus preference shares in accordance with the company charter if the conversion is not successfully approved by the EGM. The minimum amount of dividends on preference shares is set in the company’s charter, and cannot be below the annual Sberbank interest rate on deposits +10%, calculated for the nominal value of a share (RUB 1).
On 14 July 2011 market share price per one ordinary share amounted 1297.80 rubles and per one preference share — 1203.30 rubles*. Over the last few years, Baltika has traded registered and unregistered shares (both ordinary and preference). In Russia, the company’s shares are sold on two trading platforms: the RTS Exchange (since 2001) and the MICEX Stock Exchange (since 2003). Currently, the company’s shares are listed in the ‘Listed Securities Not Included in Quotation Lists’ section of the catalogue.
* MICEX data
19 Jul. 2011