Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Compa??a Cervecera has invested more than 25 million Euros in the development of its environment in the last nine years
- With these social, environmental and cultural actions, the company focuses on combining its business profits with the improvement in Canarias.
- Compa??a Cervecera de Canarias is one of the pioneer institutions in Canarias in the development of these kinds of actions. They have become one of the company's priorities.
Canarias, 14th of July, 2011 - The commitment of Compa??a Cervecera de Canarias to combine its business profits with social and environmental development has been at the core of the presentation given by the company in the symposium of Creactiva 2: Innovation, Business Social Responsibility and Sustainability, celebrated this morning in Adeje.
Luis Durango is in charge of Corporative Communication and External Relations of Compa??a Cervecera de Canarias. He gave a presentation emphasizing the role played by the Corporative Social Responsibility as one of the main cores of innovation, and the actions the company has been developing in the last nine years in this field, which has become one of its priorities and in which it has invested more than 25 million Euros.
The symposium Creactiva 2, organised by the Fundaci?n Canaria Empresa University of La Laguna, University of La Laguna and Cluster Tenerife of Touristic Innovation, with the sponsorship of Adeje City Hall, put special emphasis on boosting the use of innovative and creative initiatives in order to advance the renovation of Canarias' touristic model. To this end, large groups of specialists and professionals contributed their experience in different sectors.
Compa??a Cervecera is one of the pioneer companies in the Canary Islands in the development of Corporative Social Responsibility actions, hoping to answer the demand that exists at the moment in some sectors of society. To that end, it has made an effort in boosting its innovative ability, both in offering services and products and incorporating new ways of working that have an effect in the improvement of living conditions of the environment and in the business profits.
In this respect, Luis Durango reviewed the main actions that Compa??a Cervecera is undertaking regarding sustainable development, like measures to fight the irresponsible use of alcohol through self-regulation measures and campaigns to increase public awareness, as well as actions to extend its commitment to the partners providers, taking priority in the supplies in Canarias.
Other measures developed are focused on the development of its team of people through the improvement of their training and the revision of social benefits.
To reduce environmental impact, initiatives were directed to recycle the totality of organic waste with the reuse of the bags for animal feeding and agricultural compost. Actions directed to reduce the use of natural resources such as water, fuel and electricity complete the group of initiatives developed in this field.
On the other hand, Compa??a Cervecera has started a policy directed to promote the recycling and reusing of containers and packaging materials.
Apart from these actions, we have to mention the collaboration with institutions that work to improve the quality of life of the people of Canarias, among which there are more than 30 NGO's, as well as the support to programs of interest for sustainable development of the Islands, funding research, and cultural and sporting sponsorships.
About Compa??a Cervecera de Canarias
Compa??a Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias. It boosts the creation of almost 900 direct jobs and almost 7,000 indirect and induced jobs. It is shareholder of several companies in Canarias and it gives priority to local supplies in order to carry out their production. The company, which is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members on the Board of Directors.
Compa??a Cervecera produces its own brand of beers, Dorada y Tropical, and under license Carlsberg. It distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. It also has other beverages such as natural drinks Appletiser y Peartiser, the energetic Red Bull, and the premium juices Granini.
19 Jul. 2011