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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


Czech Republic. Summer with cans

Summer is in full swing and with it comes trips into nature and to the water. Czechs, famous for their love of beer, don't want to miss their favourite drinks even during their summer activities, and for this reason they often brings their drinks in cans. A statistic from the Gambrinus brewery supports this as well. In the winter, cans account for approx. 4.5% of all packaged beer on the market, that number reaches 7.5% in the summer.

Cans have been gaining popularity for some time now. In 1999, cans represented only 3.6% of the packaged beer on the market, last year their share rose to 5.9%.

One reason for the growing popularity of beer in cans is because Czech consumers no longer consider it to be expensive or luxurious. Ten years ago, beer in cans cost almost twice as much as it did in bottles. Today, cans are part of normal beer packaging.

"In the nineties especially, the price difference between a glass bottle and can was huge. Today, the situation is very different, and thanks to the price accessibility, demand for this packaging grows, especially in the summer months. Cans account for 15% of sales of the most sold Czech beer, Gambrinus," stated Senior Brand Manager at Gambrinus Martin Rosi?ka.

We expect that the share of cans, as a practical packaging concept, will only continue to grow.

19 Jul. 2011



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