Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Fruit flavoured beer is a new craze in Croatia
A mixture of alcoholic beverage, sugar and fruit juice (most often lemon), the new drinks are taking Croatians by storm, to the delight of manufacturers and traders.
The president of the Zagreb Hospitality Guild of Croatian Chamber of Trades and Crafts (HOK) Nenad Sepak says that the sales of these beverages have gone up 20 per cent in his catering facilities. This has affected negatively the consumption of juices, but Sepak believes that once the hype is over, fruit flavoured beer sales will stabilise at around seven per cent of the total beer sales.
The spokesperson for supermarket chain Mercator-H Lea Marcijus says their shelves are filled with all possible tastes currently available on the Croatian market.
In the last three months, the share of "Radlers" in their store's beer offering has grown by more than 12 per cent without apparent affects on other beers.
Rough estimates say that the fruit flavoured beer will earn around 330 million kunas (44 million Euros) of revenues for the beer industry estimated to rake in 3.3 billion kunas (443 million Euros).
But while many are excited about the possibilities that the new beverage seems to be offering, competition is fierce. Karlovac brewery has protected the trade mark “Radler” for its fruit flavoured beer from 2001 to 2021. But since “Radler” is a common name for a category of mixed beverages in Germany – the country of origin – Carlsberg Croatia has started the process of annulment for the protections they say are applied to a generic term common in Europe.
“There are numerous products that contain the name “Radler” on EU markets for purposes of specifying the category of drinks, the same as in Croatia,” says Ivana Tavra from Carlsberg Croatia that launched their Pan Radler.
Croatia is a significant exporter of beer with about 10 millin Euros of surplus over the last several years. Every 10th beer drunk in Croatia comes from imports. In 2010, Croatians drank 3,308 million hektolitres of beer. And although the last two years have seen a drop in consumption of 11.7 per cent, the first five months promise a recovery, with a registered increase of 4.3 per cent, daily Jutarnji List writes.
20 Jul. 2011