Pivnoe Delo
abbey-beer-icon

pivnoe-delo_logo5

Top articles

Journals

4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

MillerCoors’ sales decline; economy blamed

Follow this company ’ sales to retailers in the United States declined 2.7 percent in the three-month period ended June 30, according to a trading update issued Thursday by SABMiller plc SABMiller plc

Follow this company of London, one of the beer brewing joint venture’s corporate parents.

A continued weak economic environment, ongoing high unemployment levels and subdued consumer spending affected by high fuel prices and poor weather contributed to the decline, according to SABMiller management.

According to the update:

Premium light beer sales to retailers declined in low single digits, with Miller Lite declining by mid-single digits as Coors Light volumes grew slightly.

The Tenth and Blake Beer Co., the craft and import beer division of MillerCoors, maintained its strong performance with double-digit growth, led by the Blue Moon brand, including its seasonal brand extensions, and the brands in the Leinenkugel portfolio.

The below-premium segment saw a mid-single-digit volume decline as industry uptrading continued. Overall domestic sales to wholesalers declined 3.1 percent in the quarter.

Chicago-based MillerCoors, which launched in July 2008, operates a major brewery and has administrative offices on Milwaukee’s west side.

25 Jul. 2011

Advertising

pilsena_en
gea
sidel100x100
jg
portinox

Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories
Home
Magazines
News
×